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Archive for October, 2010

  • Oct 29, 2010
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It’s All About the Social Network : marketing books in a digital world

          29 October 2010 — There was a brilliant webcast this week by the Book Industry Study Group.  The program (“Marketing in a Digital World”)  covered a range of tactics publishers are taking to get their books into readers’ hands.  But topic #1 : social networking. Rob Goodman, director of online marketing at Simon & Schuster, […]


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