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European researchers claim Google charges advertisers for YouTube views that its systems realize are fake

September 24th, 2015 |  Published in Google and the World

Youtube fake views

 

23 September 2015 – European researchers have claimed that Google charges advertisers for YouTube views that its systems realize are fake. Viewing counts can be juiced up by automated “bots” that “look” at videos hundreds of times, and video platforms that charge for the ads on those videos should be able to detect when this is happening.

According to the researchers, from NEC Labs Europe, Charles III University of Madrid, the IMDEA Networks Institute and the Polytechnic University of Turin, YouTube’s systems are good at detecting bots but sometimes still charge for ads when they realize a real viewing has not taken place. Google said it would speak to the researchers and insisted: “The vast majority of invalid traffic is filtered from our systems before advertisers are ever charged.”

For the full story in the Guardian click here.

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