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Facebook users lack an understanding of filters … and don’t seem to care

March 29th, 2015 |  Published in Facebook

Facebook filters

 

29 March 2015 – Interesting piece from Steve Arnold’s column over the weekend commenting on “Many, Many Facebook Users Still Don’t Know That Their News Fees Are Filtered by an Algorithm.”

The write up reveals what strikes Steve calls a “no brainer type factoid”:

But a majority of everyday Facebook users in a recent study had no idea that Facebook constructs their experience, pushing certain posts into their stream and leaving others out. And worse, many participants blamed themselves, not Facebook’s software, when friends or family disappeared from their news feeds.

Later on in the article:

While some participants were upset by the idea that Facebook was changing their social experience, more than half of the study participants “came to appreciate the algorithm over the course of the study.” Most came to think that the filtering and ranking software was actually doing a decent job. “Honestly I have nothing to change which I’m surprised!” one said. “Because I came in like ‘Ah, they’re screwing it all!’”

Steve’s money shot:

If one cannot understand what Facebook is doing, [and chat or worry about] the Dark Web is of zero consequence. If a Google user accepts search results as objective, I am not sure there is much hope for remedial intervention. Net net: At a time when ease, convenience, short cuts, and distractions are of primary importance, thinking about information is not of much interest to many people.

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"The mind that lies fallow but a single day sprouts up follies that are only to be killed by a constant and assiduous culture."
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