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February 28th, 2014 |  Published in Mobile World Congress 2014


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Gregory P. Bufithis, Esq. / Founder and CEO, EAM Capital Partners

28 February 2014 – Superlatives soon get exhausted when describing this show’s growth in scope and scale over the years but, with an attendance that exceeded 85,000 … last year was 76,000 … it has long been an essential date in the mobile industry calendar. 1,800+ exhibitors … spread out across 240,000 square meters … and the highest number of CxOs at any technology event. Business deals, networking, meeting the press, and socializing.

It’s easy to get distracted. So I chill out a few days here in Barcelona to assemble notes and videos and organize. Some notes on the event (with a series of detailed posts to come starting next week):

1. As you’d expect from such a broad event, machine-to-machine and Internet of Things (M2M/IoT) issues were addressed from a variety of angles by speakers, exhibitors, and the organizers themselves, the GSMA. The GSMA repeated its holistic overview through their “Connected City” demonstration area which showed an urban environment with mobile-connected products and services where visitors could discover mobile innovations in automotive, digital commerce, education, health, and smart cities. Its partners were Accenture, AT&T, Deutsche Telekom, Ericsson, General Motors, Huawei, KT Corp., Samsung, Synchronoss Technologies and Vodaphone.

2. Some hard metrics: the global M2M market volume is predicted to grow on average 30% a year through 2017 – corresponding to nearly half a billion deployed modules – while market revenues will climb by 13% a year, reaching $40 billion. The 3 key verticals? automotive, consumer electronics, utilities.

3. As befits a maturing market sector, many players used the event to reposition themselves taking into account recent technology advancement and industry consolidation, and the growing clarity now coming to both infrastructure and device issues and business models. “Selective partnering” and Platform-as-a-Service (PaaS) were all the rage this year.

4.  For me the sessions and presentations on cognition, machine learning systems and human & computer languages were the most enlightening

5. Second to that were the sessions and presentations on the IoT and computer security, with an expanded session on e-discovery implications from two e-discovery vendors. Operating systems, apps, smartphones, cloud computing and more. And an admission by more than one vendor: new products and services are often released without adequate security protections because “the rush to market pays off in the short term. And because consumers like to buy the latest cool thing without a second thought.” No doubt, doing the right thing is harder and can slow things down — but no one ever uses that argument when considering good brakes in a car.

Much more to come but here are a few graphics to give you a feel of the show, from my friends at Ogilvy & Mather who seemed to be everywhere (thanks for the beers, Alex):

MWC2014 Ogilvy & Mather Day 1












 MWC2014 Ogilvy & Mather Day 2










MWC2014 Ogilvy & Mather Day 3












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