Digital technology, media and intellectual property
Random header image at GB Media

IDC report shows competition amongst smartphone global players pushes launch of greater number of low-priced smartphones … except in North America

December 4th, 2013 |  Published in Apple, Digital and Mobile Technology, Google and the World, Samsung

Smartphone wars

 

4 December 2013 – A recent IDC report shows competition amongst smartphone global players has pushed the launch of greater numbers of low-priced smartphones … except in North America.

Smartphone shipments are estimated to surpass 1 billion units in 2013, that is on a global scale, resulting in 39.3% growth over the last year. According to IDC, the growth in the smartphone market is primarily being driven by developing countries witnessing high penetration rates of low-priced smartphones. The forecast report claims that by 2017, yearly Smartphone shipments will reach to a figure close to 1.7 billion, accounting for 18.4% CAGR (Common Annual Growth Rate) from 2013 to 2017.

Key phrase from the report:

“The key driver behind smartphone volumes in the years ahead is the expected decrease in prices. Particularly within emerging markets, where price sensitivity and elasticity are so important, prices will come down for smartphones to move beyond the urban elite and into the hands of mass market users. Every vendor is closely eyeing how far down they can price their devices while still realizing a profit and offering a robust smartphone experience.”

 

IDC Worldwide-Smartphone-Average-Selling-price-2017

 

In the next four years, APAC and Europe regions will record the biggest drop in average selling price (ASP) of smartphones. In Europe the current ASP for smartphones of $419 would be decreased by 9% to $259, while in APAC the ASP will reach $215 – the lowest across the globe – by 2017.

Surprisingly, North America will remain the only region that will see a 2.1% upsurge in the ASP of Smartphones from $531 in 2013 to $567 in 2017. This will result in an overall decrease of 7.3% in the ASP of Smartphones by 2017, globally.

About the author


Email | All posts by

"The mind that lies fallow but a single day sprouts up follies that are only to be killed by a constant and assiduous culture."
Latest Videos

Un aperçu de la FIC 2017 / A quick look at FIC 2017 (Lille, France)

Cybersecurity: a chat with John Frank, Vice President EU Government Affairs for Microsoft

From Legaltech NYC 2017: a chat with Andy Wilson of Logikcull

5G is coming ... and it's going to blow you away. Yes. Really.

The Internet of Things ... or the cybernetic consortia? (Part 1)

From the Mobile World Congress 2016: an introduction