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In battle with ad blockers, ad industry fesses up to alienating users

October 18th, 2015 |  Published in Brands and branding

Ad blockers
 

18 October 2015 – In a post on the Internet Advertising Bureau (IAB) website Thursday, Scott Cunningham, senior vice president of technology of IAB and general manager of its Tech Lab, issued what amounts to an apology for “[losing] track of the user experience” and called on advertisers “to do better.”

But based on a detailed report that explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change ad blocking (report (PDF) released in August U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers.

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