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Quartz is doing its first big event … and packing it with some major thinkers

September 19th, 2013 |  Published in Brands and branding, Digital and Mobile Technology



By:  Gregory P. Bufithis, Esq.   Founder/CEO

19 September 2013Quartz … the business site launched last year by Atlantic Media and the digital-only publication clearly with the tablet in mind… is holding its first event in November in New York: The Next Billion: A forum about the connected world. Quoting from some of the promotional material:

“At the end of 2012, there were an estimated 2.4 billion internet users worldwide. By 2016, this number will nearly double. Much of this online access will happen through mobile devices in the developing world. Connectivity on such a scale will profoundly affect the way businesses communicate, educate, innovate, and scale. It will likely threaten security and overload infrastructure, but also catalyze massive social and economic progress. How can business leaders leverage these seismic shifts to create new opportunities for global commerce and social action? How are governments likely to respond to the shifting ground under their feet? How will this new breed of connected consumers behave? What technologies will improve and accelerate internet users in the coming years?”

The event will cover global commerce, leapfrogging (the process in which new Internet users are obtaining access by mobile devices and are skipping the traditional means of access, personal computers), online learning, the future of work, crowdsourcing, cybersecurity, digital finance and social cities.

The event is by invitation only and you can request an invitation by clicking here. The details:

Wednesday, Nov. 6th
10AM – 7PM
Bohemian National Hall
321 E 73rd St,
New York, NY 10021

Quartz has been a phenomenon. It is Atlantic Media’s mobile-first business site and was launched just last September, organizing content by flexible “obsessions” rather than beats. It is a new kind of business news offering that is aimed at global, digitally native consumers and designed for the mobile and tablet device. Rather than create a new app or develop a unique platform for those mobile and tablet devices, Quartz is hosted across all platforms by the ubiquitous, open-source (therefore customizable) WordPress. So readers can distribute content, including URL links, across social media channels more easily. You can sign-up up for a “Daily Briefing” and/or follow them on Twitter and Facebook (click here).

And unlike the websites of print publications, which tend to look like the original print format, Quartz has streamlined its homepage to display one large story, topped by a news agency photo. But they have also been using individual photographers and plan to use reader-generated original photography in the future, to avoid stock photos of “white men in suits” as Zach Seward, senior editor, puts it.

According to figures from comScore, web traffic at Quartz has grown so rapidly that the site now has more unique visitors per month than The Economist and almost as many as the Financial Times, at 2 million. The Economist disputes those figures, saying its unique visitors are actually closer to 4 million a month, but Quartz’s growth is still impressive for a new publication.

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