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This should be good: Google to take “Apple-like” control over Nexus phones

February 3rd, 2016 |  Published in Apple, Google and the World

Apple versus Google

 

3 February 2016 – According to a report in one of our favorite reads The Information, Google CEO Sundar Pichai wants the company to take greater control over development of their Nexus smartphones. When producing Nexus phones, Google has always partnered with manufacturers, like Samsung, LG, and HTC, who actually built the devices. Rather than creating a true revenue stream, Google’s main goal has been to provide a reference for what Android can be like without interference from carriers and manufacturers. (For example, many users are frustrated by Samsung’s TouchWiz skin, as well as the bloatware resulting from deals with carriers.


But now, Google appears to want more control. The report indicates Google wants to do a better job of competing throughout the market. They want to compete with Apple on the high end, but also seem concerned that manufacturers haven’t put enough effort into quality budget phones. The article argues:

“We all know that Nexus phones will never be household items until Google puts some marketing dollars behind them. Will a top-to-bottom approach finally push them to do that?”

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